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On-line research methods
involve some important costs and benefits. Several factors should be considered.
The State of the Art, Scope, and
Technology is constantly changing. We should consider the facts that:
 | Basic research processes remain the same |
 | Documentation is enhanced |
 | Incentives are still used |
 | Interactive surveys may be more secure than traditional
methods |
 | Nonverbal cues may or may not be missed
|
 | On-line demographics are expanding |
 | On-line usage is increasing |
 | Response rate may be higher |
 | Results collection may quicker |
 | Scope of participants can be international |
 | Some costs will be lower |
 | Technical issues abound |
Some important concerns include:
 | Authentication of participants |
 | Data control can be an issue |
 | Environment is not as controllable |
 | Ethical recruitment may be a challenge |
 | Ethical issues must be monitored |
 | Moderator - Facilitator skill level is higher
|
 | Possible biases |
 | Privacy and the use of Cookies |
 | Security concerns |
 | Some results may not be projectable |
Standard methods include:
 | Bulletin Boards |
 | Download data |
 | E-mail |
 | Fixed Formats |
 | Interactive |
 | On-line Surveys |
 | Web Forms |
We collaboratively
work with our clients to examine the advantages and disadvantages of the methods and
processes to be used.
CONTACT US NOW - FOR
FURTHER INFORMATION AND ASSISTANCE |